the same vibe of Scandinavian "melancholy" that saturates everything in at least Norwegian popular culture. It's a very premeditated kind of aesthetic, like a distant vulnerability. You can see it in Norwegian music, in Norwegian movies, etc. it's everywhere.
ha, funnily enough I would identify this as part of why I like this label. Maybe because I'm not exposed to it every day, being British. It certainly is an identifiably Scandinavian trait but to me seems less ubiquitous and therefore more novel and appealing. I can certainly understand someone more familiar than this finding it grating.
If you'll indulge me though, here's my take on that "Scandinavian melancholy" aspect:
With certain projects on the label, it feels like they export this vibe to other regions. Perhaps because of titles like
The Palermo Protocol, Monaco, Damien Dubrovnik, snippets of dialogue in Russian etc, and the comp title
The Maritime Trade, it conjures the image of pan-European travel. In some contexts it feels like the diary of some depressed and wealthy playboy engaging in decadent acts in exotic locales, in others it feels like the menacing soundtrack to some shady trafficking activities (like the other side of the
Caligula031 coin). Especially when you introduce the techno sounds, but still within an industrial context (see the aforementioned
Palermo Protocol comp), it brings to mind the setting of seedy clubs playing shitty Eurodance in some Godforsaken port town, full of gangsters.
Obviously, I'm referencing a lot of older stuff here. I think that cinematic feeling is what a lot of people here enjoy about PI, even if they wouldn't put it in such specific terms.